Cover artwork for the Drip café brand manual.

1

We're Drip.

This manual defines the visible language for Drip: a neighbourhood café built around slow mornings, precise coffee, and easy daily rituals.

1

We're Drip.

This manual defines the visible language for Drip: a neighbourhood café built around slow mornings, precise coffee, and easy daily rituals.

Wide Drip café photography crop showing realistic brand use.

Takeaway cup sleeve: the Drip logo sits large while the colour field wraps cleanly around the object.

Last updated:
June 2026

2

Contents

Use this index to move through the assets, rules, and production notes that keep Drip consistent across café, print, packaging, and digital touchpoints.

2

Contents

Use this index to move through the assets, rules, and production notes that keep Drip consistent across café, print, packaging, and digital touchpoints.

3

Who we are

Position

4

Logo

Identity

5

Colour

Palette

6

Typography

Voice

7

Photography

Image

8

Brand in use

Applied

9

Resources

Files

Drip logo applied to a branded café asset.

3

Who we are

Drip is a café for coffee, smoothies, and small moments of pause. The brand should feel warm, direct, handmade, and quietly confident.

3

Who we are

Drip is a café for coffee, smoothies, and small moments of pause. The brand should feel warm, direct, handmade, and quietly confident.

MISSION

Drip serves clear coffee, bright smoothies, and simple food in a space that feels local¹, sunny², and easy³ to return to.


Drip serves clear coffee, bright smoothies, and simple food in a space that feels local¹, sunny², and easy³ to return to.

1 Local: made for repeat visits, regular names, and everyday rituals.

2 Sunny: colour and copy should bring light without becoming childish.

3 Easy: every sign, label, and cup should be easy to read and easy to reproduce.

5

Colour

The palette carries the café’s atmosphere: milk foam neutrals, powder blue daylight, apricot warmth, and deep espresso-maroon contrast.

5

Colour

The palette carries the café’s atmosphere: milk foam neutrals, powder blue daylight, apricot warmth, and deep espresso-maroon contrast.

5.1

Brand colours

The core palette is drawn from café materials: morning light, milk foam, apricot pastry warmth, and espresso depth. Use exact values for print and digital production.

Porcelain Blue

HEX #9EC3D8
RGB 158 195 216
CMYK 27 10 0 15
HSL 202 43% 73%
Pantone 545 C

Porcelain Blue

HEX #9EC3D8
RGB 158 195 216
CMYK 27 10 0 15
HSL 202 43% 73%
Pantone 545 C

Milk Foam
HEX #E8E6DC
RGB 232 230 220
CMYK 0 1 5 9
HSL 50 21% 89%
Pantone Warm Gray 1 C

Milk Foam
HEX #E8E6DC
RGB 232 230 220
CMYK 0 1 5 9
HSL 50 21% 89%
Pantone Warm Gray 1 C

Strawberry

HEX #F3CD86
RGB 243 205 134
CMYK 0 16 45 5
HSL 39 82% 74%
Pantone 7403 C

Strawberry

HEX #F3CD86
RGB 243 205 134
CMYK 0 16 45 5
HSL 39 82% 74%
Pantone 7403 C

Coffee
HEX #3D0202
RGB 61 2 2
CMYK 0 97 97 76
HSL 0 94% 12%
Pantone 4975 C

Coffee
HEX #3D0202
RGB 61 2 2
CMYK 0 97 97 76
HSL 0 94% 12%
Pantone 4975 C

5.2

Gradients

Gradients are atmospheres, made of two blended colours.

Sunrise Wash
RGB 232 147 15
→ RGB 232 165 146

Sunrise Wash
RGB 232 147 15
→ RGB 232 165 146

Espresso Tonic
RGB 50 16 14
→ RGB 168 205 227

Espresso Tonic
RGB 50 16 14
→ RGB 168 205 227

Matcha Cream
RGB 250 241 225
→ RGB 98 153 80

Matcha Cream
RGB 250 241 225
→ RGB 98 153 80

Rose Tonic
RGB 55 24 23
→ RGB 255 173 173

Rose Tonic
RGB 55 24 23
→ RGB 255 173 173

5.3

Gradients in use

Gradients are campaign atmospheres for posters, social stories, menu specials, and seasonal drinks. Keep the logo white and allow generous negative space.

Sunrise gradient artwork used for Drip café campaign applications.

Window poster: the white Drip logo floats over a dark espresso gradient for strong street visibility.

Espresso tonic gradient artwork used for Drip café campaign applications.

Takeaway packaging: maroon base, white logo, and one soft accent colour for drink or pastry variants.

5.4

Use proportion

Use warm neutrals as the largest field, brown for contrast and appetite, blue for freshness, and apricot as a soft promotional accent.

Base

Accents

COLOUR SPACE

HEX and RGB define screen appearance. CMYK and Pantone are production targets for menus, stickers, cups, signage, and packaging; proof before release.

6

Typography

Typography balances café friendliness with a clean manual system. Display type creates appetite; mono notes keep production information exact.

6

Typography

Typography balances café friendliness with a clean manual system. Display type creates appetite; mono notes keep production information exact.

PRIMARY TYPE / RUBIK

Rubik

SECONDARY / GEIST MONO

Geist Mono

RULES

Use display type for drink names, posters, and menu moments that should feel warm and appetising.

Do not mix in extra decorative fonts; the logo already carries the handmade character.

Typography should make menus easy to scan, prices easy to compare, and the Drip voice recognisable at counter distance.

TYPE SCALE

CAPTION

CAPTION

Large headline

Large headline

Section title

Section title

Body copy should sound like a good café host: clear, friendly, specific, and never over-written.

Body copy should sound like a good café host: clear, friendly, specific, and never over-written.

7

Photography

Close-up texture is our key expression. We shoot drinks near enough to read their surface — crema, foam, ice, the layers where one ingredient meets another — so the photograph does the selling before the logo arrives.

7

Photography

Close-up texture is our key expression. We shoot drinks near enough to read their surface — crema, foam, ice, the layers where one ingredient meets another — so the photograph does the selling before the logo arrives.

Drip café application image showing print, product, or environmental usage.

Cold brew shot shows layers of coffee and ice.

Wide Drip café image used to demonstrate brand photography treatment.

The drink’s own colour layers do the work

Square Drip café application image for packaging or print context.

Texture frame — crema and bubble detail are the signature photogrpahic expression of oru brand.

Texture frame — crema and bubble detail are the signature photogrpahic expression of oru brand.

Square Drip café brand image used as an application example.
Square Drip café brand image used as an application example.

Window poster: the white Drip logo floats over a dark espresso gradient for strong street visibility.

Wide Drip café image demonstrating brand photography direction.
Wide Drip café image demonstrating brand photography direction.

Takeaway packaging: maroon base, white logo, and one soft accent colour for drink or pastry variants.

8

Brand in Use

Applications should look practical and lived-in: menus, takeaway cups, window vinyl, posters, product cards, tote bags, and social announcements.

8

Brand in Use

Applications should look practical and lived-in: menus, takeaway cups, window vinyl, posters, product cards, tote bags, and social announcements.

Drip café visual asset showing a branded application example.

Embroidered cap — logo at its most reduced, still unmistakably Drip.

Wide crop of a Drip café application image used in the brand manual.

Window vinyl — name, hours, address applied with restrained contrast.

Drip café application image used in the brand manual image grid.

Street poster: café specials should look useful and present, not like generic campaign advertising.

Orange smoothie gradient poster artwork for Drip café.

Exterior poster: the mark stays readable from across the street and calm at close range.

Drip café brand application image showing printed or digital brand material.

Logo lockup on blue.

Close-up Drip café image showing drink texture and brand atmosphere.

Takeaway cup: logo sits on uncoated stock so the mark reads warm and everyday, not premium.

Panoramic Drip café brand application image.

Window vinyl: logo, hours, and category words applied with restrained contrast so the glass stays calm.

Orange smoothie gradient poster artwork for Drip café.

Exterior poster: the mark stays readable from across the street and calm at close range.

Drip café brand application image showing printed or digital brand material.

Logo lockup on blue.

Close-up Drip café image showing drink texture and brand atmosphere.

Takeaway cup: logo sits on uncoated stock so the mark reads warm and everyday, not premium.

Panoramic Drip café brand application image.

Window vinyl: logo, hours, and category words applied with restrained contrast so the glass stays calm.

Orange smoothie gradient poster artwork for Drip café.

Exterior poster: the mark stays readable from across the street and calm at close range.

Close-up Drip café image showing drink texture and brand atmosphere.

Takeaway cup: logo sits on uncoated stock so the mark reads warm and everyday, not premium.

Drip café brand application image showing printed or digital brand material.

Logo lockup on blue.

Panoramic Drip café brand application image.

Window vinyl: logo, hours, and category words applied with restrained contrast so the glass stays calm.

9

Resources

Final asset packages for café teams, printers, and digital partners.

Logo package

drip-logo-master — ZIP / SVG / PNG

Download ZIP

Menu and poster templates

drip-logo-master — ZIP / SVG / PNG

Download ZIP

Print production colour sheet

drip-logo-master — ZIP / SVG / PNG

Download PDF

brand@drip.example

© 2026 DRIP. All rights reserved.

brand@drip.example

© 2026 DRIP. All rights reserved.

Create a free website with Framer, the website builder loved by startups, designers and agencies.